Greta Lovenheim

Greta is a Partner with PwC’s Customer Transformation practice focused on Customer Data and Analytics. She is a proven insight and analytics leader with 25+ years of experience helping top tier financial services institutions leverage customer, CX and operational data to drive customer growth and delight.

At PwC, Greta:

• Leads PwC’s consumer research efforts in financial services, leveraging resulting insights for client work and analytics focused products.
• Growth focused by harnessing the power of customer-centric insights across CX, research, marketing and analytics
• Leads PwC’s data fabric vision in banking, wealth management, lending & payments, leveraging resulting insights for front office use cases
• Has strong expertise in analytical approaches and tools, strategy development, customer and market analytics, behavioral analytics, segmentation, modeling and data driven marketing.

Greta earned her master of arts in international economics and finance from Brandeis University and a bachelor of arts in history and economics, magna cum laude and Phi Beta Kappa, from Cornell College.